Your creative team
A specialist food and drink branding agency built for commercial growth.
Royal Flush is a UK-based food and drink branding agency combining brand strategy, packaging design, ecommerce and performance marketing under one commercially focused team.
We work with ambitious food and drink brands that want more than creative design. Our clients are typically preparing for retail expansion, launching new products, refining positioning or scaling direct-to-consumer sales.
Unlike traditional design agencies, we build brands with distribution, margin and growth in mind from day one.
Founder/
Creative Director
Ben Martin
Ben leads Royal Flush as a commercially driven brand partner to ambitious food and drink businesses.
With a background spanning brand strategy, packaging, ecommerce and growth marketing, he works at the intersection of identity and commercial performance — ensuring brands are not only creatively distinctive, but built to scale.
Ben’s role is to define positioning, sharpen brand architecture and align creative decisions with route-to-market strategy. He focuses on the decisions that move the commercial dial: pricing logic, distribution clarity, packaging hierarchy, retail readiness and long-term brand equity.
He works directly with founders and leadership teams to turn brand ambition into structured, executable growth.
Retail
Consultant
David Young
David brings deep retail and route-to-market expertise to Royal Flush projects.
With extensive experience working across food and drink categories, he advises brands on distribution strategy, ranging, margin structure and retailer expectations.
He ensures that brand positioning aligns with commercial reality — from independent retail to grocery multiples — helping clients navigate listings, scale sustainably and avoid costly strategic missteps.
His role bridges brand ambition with retail execution.
Creative
Designer
Jo Dixon
Brand Identity & Packaging
Jo brings strategic positioning to life through distinctive visual identity and packaging design.
Working primarily with food and drink brands, she designs with shelf presence and consumer psychology in mind — balancing standout creativity with commercial practicality.
Her work spans identity systems, packaging architecture and visual storytelling, ensuring brands remain consistent across retail, ecommerce and experiential environments.
Every design decision supports long-term brand equity and commercial clarity.
Digital Marketing
Specialist
Mike Gwynne
Performance & Growth Strategy
Mike leads performance marketing and revenue growth systems across client accounts.
He designs acquisition frameworks that translate brand clarity into consistent demand — spanning paid media, ecommerce optimisation and lifecycle marketing.
Working closely with brand strategy, Mike ensures that growth activity is structured, accountable and commercially grounded.
His focus is simple: profitable customer acquisition and scalable performance.