What Is The Google Partner Program?
The Google Partner program represents a significant achievement for digital marketing agencies like Royal Flush Marketing. It's an acknowledgement from one of the world's largest and most influential tech companies, indicating that a company has reached a high standard of proficiency in Google's tools and services.
Here's a breakdown of what being a Google Partner means and why it's beneficial for Royal Flush Marketing and our clients.
Understanding the Google Partner Program
Successfully navigating digital marketing requires more than just basic knowledge of how the various tools work. Businesses often lose themselves in the vast sea of digital advertising, lacking the expertise and resources to create impactful marketing strategies. This gap leads to ineffective campaigns, underutilised resources, and missed opportunities for growth.
Without advanced training and specialised knowledge, many digital marketing efforts fall short – the complexity of Google Ads can be overwhelming. Businesses need more than just access to these tools; they need an understanding of how to use them effectively. This creates a challenge for those wanting to stay relevant and competitive in a rapidly changing digital landscape.
This is why the Google Partner program exists. It's designed to help marketers, businesses, and even agencies test their skills and receive recognition for their expertise. To achieve partner status, you need to put in the work. This includes hours of self-guided study, five Google-certified exams, and ongoing work to maintain optimal ad account optimisation. If you fail to maintain the required level of account optimisation, you risk losing your Google Partner status.
As well as completing the basic Google Partner course, we also spent several hours working through the advanced version, which helped reinforce our initial learning.
What Does This Mean For Businesses?
As a Google Partner, Royal Flush Marketing can help businesses overcome marketing challenges. While this doesn't mean that there won't be obstacles we'll need to tackle as and when they appear, it does mean that we'll be in a much better position to achieve a positive outcome. This means we'll have a better chance of maximising the returns you get for your ad spend – which is what it's all about!
Our partnership with Google represents:
Expert Certification
Our Google Partner status highlights our proficiency in managing Google Ads accounts and our mastery of Google's advertising tools and services. It's a badge of authenticity and serves as proof that we know what we're talking about.
Exclusive Resources and Support
By being a Google Partner, we have access to a range of resources, specialised training, marketing materials, and dedicated Google support. This helps us stay ahead of the curve when it comes to Google's latest guidelines and means we have access to expert assistance when needed. We get to look behind the curtain at how Google works, removing much of the guesswork that many agencies and businesses rely on.
Collaborative Growth
We can work with Google to test our ideas and create collaborative solutions. Working directly with their team, we can discuss potential marketing ideas and look at possible outcomes. This helps us keep our skills sharp while gaining access to expert insights from Google's marketing team.
Take Your Google Advertising Seriously
While setting up your Google campaigns might seem easy, doing it correctly is a far harder job. You need to know how to correctly forecast performance, how to get the most for your budget, and how you can optimise your campaigns to drive results consistently.
We handle over £1.2 million in ad spend per year, so we understand the value of getting the fundamentals right before driving into the more complex areas of Google advertising. We have a great relationship with the Google team, allowing us to pass our learnings on to our clients, which benefits everybody.
If you don't have the resources to do this yourself, we're here to help you uncover what marketing activity would be best for your business, as well as what assistance you'll likely need to have the best possible impact.
To book a free one-hour consultation, submit an online form or give us a call on 01492 463209.