Wed, 10 Nov | Online Webinar

Paid Marketing

Paid Marketing In this paid marketing workshop/masterclass, we will show you how to plan your Google Ads and PPC by understanding keyword optimisation
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Paid Marketing

Time & Location

10 Nov, 21:00
Online Webinar

About the event

Paid Marketing In this paid marketing workshop/masterclass, we will show you how to plan your Google Ads and PPC by understanding keyword optimisation. This will also include a live exercise using a Keyword generation tool that enables them to see how to compile an appropriate list of keywords that their audience might use to find their products or services. We’ll then use this information to create a content plan that covers both inbound and outbound marketing techniques using templates that they can take away with them to complete. We’ll explain how SEO works and how they can use their content plan to create an effective SEO strategy which can be rolled out as part of their main delivery plan. This will include PPC campaign set up training, using A/B testing and writing an effective, keyword linked campaign that ties into their SEO and website. We’ll demonstrate with campaigns where we’ve created specific landing pages for an ad campaign and how you can tailor a campaign to specific landing pages on your website. We’ll also provide methods for calculating your return on ad spend, Advertising cost of sale and Total Advertising Cost of so you can evaluate your cost per lead and return on investment.

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